Hertz, Jessica — Insider Profile

Insider Profile

Hertz, Jessica

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$SHOP

Companies Filed At

Open-Market Buys (2yr)

$446K

Buy Value (2yr, open-market)

Jun 29, 2026

Most Recent Trade

Credibility
Score

72%

Hit Rate

+11.3%

Avg 90d Return

+7.9%

Median 90d Return

Evaluated Trades

+45.1%

Best Trade

-49.8%

Worst Trade

Hit rate and returns are based on 39 open-market buys with evaluable 90-day outcomes. Score reflects historical conviction, not a guarantee of future performance. This insider has a solid track record of profitable timing.

Cross-Company Track Record

69%

Hit Rate · 90d

+0.4%

Median Alpha · 90d

Closed Buys Evaluated

54%

Beat XIU

All-insider base rate: 59% hit rate · +1.3% mean alpha (n=11504)

cluster buyer high frequency size concentrated

Entry: closing price on SEDI filing date (point-in-time). Exit: 90 calendar days later. Alpha vs XIU.TO (iShares TSX 60). Closed trades only. Not investment advice.

Research 13 closed buys with individual return outcomes available on the Research plan.

Date	Company	Role	Nature	Dir.	Shares	Price	Value	Score
Jun 29, 2026	$SHOP Shopify	—	Exercise	Buy	1,644	—	—	41
Jun 29, 2026	$SHOP Shopify	—	Exercise	Sell	1,644	—	—	41
Jun 29, 2026	$SHOP Shopify	—	Open Market	Buy	381	$116.27	$44K	41
Jun 29, 2026	$SHOP Shopify	—	Exercise	Sell	5,065	—	—	41
Jun 29, 2026	$SHOP Shopify	—	Exercise	Buy	5,065	—	—	41
Jun 29, 2026	$SHOP Shopify	—	Open Market	Buy	2,605	$116.27	$303K	41
Jun 29, 2026	$SHOP Shopify	—	Exercise	Sell	738	—	—	41
Jun 29, 2026	$SHOP Shopify	—	Exercise	Buy	738	—	—	41
Jun 29, 2026	$SHOP Shopify	—	Open Market	Buy	848	$116.27	$99K	41
Jun 29, 2026	$SHOP Shopify	—	Exercise	Buy	1,644	—	—	41
Mar 28, 2024	$SHOP Shopify	—	Exercise	Buy	1,559	—	—	41
Mar 28, 2024	$SHOP Shopify	—	Open Market	Buy	764	$78.83	$60K	41
Mar 28, 2024	$SHOP Shopify	—	Exercise	Sell	1,559	—	—	41
Jan 02, 2024	$SHOP Shopify	—	Plan / DRIP	Buy	12,000	$73.92	$887K	41
Dec 14, 2023	$SHOP Shopify	—	Plan / DRIP	Buy	169	$75.30	$13K	41
Dec 11, 2023	$SHOP Shopify	—	Exercise	Buy	11,624	—	—	41
Dec 11, 2023	$SHOP Shopify	—	Open Market	Buy	5,676	$72.90	$414K	41
Dec 11, 2023	$SHOP Shopify	—	Exercise	Sell	11,624	—	—	41
Nov 29, 2023	$SHOP Shopify	—	Plan / DRIP	Buy	2,491	$74.42	$185K	41
Nov 24, 2023	$SHOP Shopify	—	Exercise	Sell	4,943	—	—	41
Nov 24, 2023	$SHOP Shopify	—	Open Market	Buy	2,452	$70.57	$173K	41
Nov 24, 2023	$SHOP Shopify	—	Exercise	Buy	4,943	—	—	41
Sep 08, 2023	$SHOP Shopify	—	Plan / DRIP	Buy	2,711	$64.34	$174K	41
Aug 24, 2023	$SHOP Shopify	—	Open Market	Buy	2,435	$56.51	$138K	41
Aug 24, 2023	$SHOP Shopify	—	Exercise	Buy	4,943	—	—	41
Aug 24, 2023	$SHOP Shopify	—	Exercise	Sell	4,943	—	—	41
Jun 30, 2023	$SHOP Shopify	—	Exercise	Buy	393	—	—	41
Jun 30, 2023	$SHOP Shopify	—	Exercise	Sell	393	—	—	41
Jun 30, 2023	$SHOP Shopify	—	Open Market	Buy	190	$64.62	$12K	41
Jun 09, 2023	$SHOP Shopify	—	Exercise	Sell	11,624	—	—	41
Jun 09, 2023	$SHOP Shopify	—	Open Market	Buy	5,480	$61.16	$335K	41
Jun 09, 2023	$SHOP Shopify	—	Exercise	Buy	11,624	—	—	41
May 31, 2023	$SHOP Shopify	—	Open Market	Buy	197	$57.01	$11K	41
May 31, 2023	$SHOP Shopify	—	Exercise	Buy	393	—	—	41
May 31, 2023	$SHOP Shopify	—	Exercise	Sell	393	—	—	41
May 30, 2023	$SHOP Shopify	—	Plan / DRIP	Buy	2,133	$60.84	$130K	41
May 24, 2023	$SHOP Shopify	—	Exercise	Sell	4,943	—	—	41
May 24, 2023	$SHOP Shopify	—	Exercise	Buy	4,943	—	—	41
May 24, 2023	$SHOP Shopify	—	Open Market	Buy	2,399	$58.99	$142K	41
May 01, 2023	$SHOP Shopify	—	Open Market	Buy	193	$47.75	$9K	41
May 01, 2023	$SHOP Shopify	—	Exercise	Buy	393	—	—	41
May 01, 2023	$SHOP Shopify	—	Exercise	Sell	393	—	—	41
Mar 31, 2023	$SHOP Shopify	—	Open Market	Buy	198	$47.43	$9K	41
Mar 31, 2023	$SHOP Shopify	—	Exercise	Buy	413	—	—	41
Mar 31, 2023	$SHOP Shopify	—	Exercise	Sell	413	—	—	41
Mar 09, 2023	$SHOP Shopify	—	Comp. Grant	Buy	1,178	—	—	41
Mar 09, 2023	$SHOP Shopify	—	Comp. Grant	Buy	139,485	—	—	41
Mar 09, 2023	$SHOP Shopify	—	Comp. Grant	Buy	19,785	$42.48	$840K	41
Mar 09, 2023	$SHOP Shopify	—	Comp. Grant	Buy	67,047	$42.48	$2.8M	41
Mar 01, 2023	$SHOP Shopify	—	Plan / DRIP	Buy	6,000	$41.23	$247K	41
Feb 28, 2023	$SHOP Shopify	—	Open Market	Buy	201	$40.88	$8K	41
Feb 28, 2023	$SHOP Shopify	—	Exercise	Sell	413	—	—	41
Feb 28, 2023	$SHOP Shopify	—	Exercise	Buy	413	—	—	41
Feb 24, 2023	$SHOP Shopify	—	Exercise	Buy	19,770	—	—	41
Feb 24, 2023	$SHOP Shopify	—	Exercise	Sell	19,770	—	—	41
Feb 24, 2023	$SHOP Shopify	—	Open Market	Buy	7,289	$40.54	$295K	41
Jan 31, 2023	$SHOP Shopify	—	Exercise	Buy	413	—	—	41
Jan 31, 2023	$SHOP Shopify	—	Open Market	Buy	139	$49.56	$7K	41
Jan 31, 2023	$SHOP Shopify	—	Exercise	Sell	413	—	—	41
Dec 09, 2022	$SHOP Shopify	—	Comp. Grant	Buy	1,238	—	—	41
Feb 24, 2022	$SHOP Shopify	—	Comp. Grant	Buy	5,931	—	—	41
Feb 24, 2022	$SHOP Shopify	—	Comp. Grant	Buy	4,523	$695.59	$3.1M	41

Muted rows are plan purchases, compensation grants, or DRIP — not open-market. Confluence Scores reflect the company's current score, not the score at time of trade.