Hoffmeister, Jeff — Insider Profile

Insider Profile

Hoffmeister, Jeff

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$SHOP

Companies Filed At

Open-Market Buys (2yr)

$229K

Buy Value (2yr, open-market)

Jun 29, 2026

Most Recent Trade

Credibility
Score

76%

Hit Rate

+14.7%

Avg 90d Return

+13.5%

Median 90d Return

Evaluated Trades

+45.0%

Best Trade

-14.2%

Worst Trade

Hit rate and returns are based on 17 open-market buys with evaluable 90-day outcomes. Score reflects historical conviction, not a guarantee of future performance. This insider has a solid track record of profitable timing.

Cross-Company Track Record

71%

Hit Rate · 90d

+6.5%

Median Alpha · 90d

Closed Buys Evaluated

57%

Beat XIU

All-insider base rate: 59% hit rate · +1.3% mean alpha (n=11504)

cluster buyer high frequency size concentrated

Entry: closing price on SEDI filing date (point-in-time). Exit: 90 calendar days later. Alpha vs XIU.TO (iShares TSX 60). Closed trades only. Not investment advice.

Research 7 closed buys with individual return outcomes available on the Research plan.

Date	Company	Role	Nature	Dir.	Shares	Price	Value	Score
Jun 29, 2026	$SHOP Shopify	—	Exercise	Sell	4,157	—	—	41
Jun 29, 2026	$SHOP Shopify	—	Open Market	Buy	1,972	$116.27	$229K	41
Jun 29, 2026	$SHOP Shopify	—	Exercise	Buy	4,157	—	—	41
Mar 28, 2024	$SHOP Shopify	—	Exercise	Buy	4,169	—	—	41
Mar 28, 2024	$SHOP Shopify	—	Open Market	Buy	1,881	$78.83	$148K	41
Mar 28, 2024	$SHOP Shopify	—	Exercise	Sell	4,169	—	—	41
Dec 11, 2023	$SHOP Shopify	—	Exercise	Sell	8,247	—	—	41
Dec 11, 2023	$SHOP Shopify	—	Exercise	Buy	8,247	—	—	41
Dec 11, 2023	$SHOP Shopify	—	Open Market	Buy	3,710	$72.90	$270K	41
Jun 09, 2023	$SHOP Shopify	—	Exercise	Sell	8,247	—	—	41
Jun 09, 2023	$SHOP Shopify	—	Open Market	Buy	2,572	$61.16	$157K	41
Jun 09, 2023	$SHOP Shopify	—	Exercise	Buy	8,247	—	—	41
Mar 31, 2023	$SHOP Shopify	—	Open Market	Buy	155	$47.43	$7K	41
Mar 31, 2023	$SHOP Shopify	—	Exercise	Buy	509	—	—	41
Mar 31, 2023	$SHOP Shopify	—	Exercise	Sell	509	—	—	41
Mar 09, 2023	$SHOP Shopify	—	Exercise	Sell	8,247	—	—	41
Mar 09, 2023	$SHOP Shopify	—	Open Market	Buy	2,477	$45.78	$113K	41
Mar 09, 2023	$SHOP Shopify	—	Exercise	Buy	8,247	—	—	41
Feb 28, 2023	$SHOP Shopify	—	Open Market	Buy	158	$40.88	$6K	41
Feb 28, 2023	$SHOP Shopify	—	Exercise	Sell	509	—	—	41
Feb 28, 2023	$SHOP Shopify	—	Exercise	Buy	509	—	—	41
Jan 31, 2023	$SHOP Shopify	—	Open Market	Buy	153	$49.56	$8K	41
Jan 31, 2023	$SHOP Shopify	—	Exercise	Sell	509	—	—	41
Jan 31, 2023	$SHOP Shopify	—	Exercise	Buy	509	—	—	41
Dec 09, 2022	$SHOP Shopify	—	Comp. Grant	Buy	98,967	—	—	41
Dec 09, 2022	$SHOP Shopify	—	Comp. Grant	Buy	1,526	—	—	41
Dec 09, 2022	$SHOP Shopify	—	Comp. Grant	Buy	193,379	$40.42	$7.8M	41

Muted rows are plan purchases, compensation grants, or DRIP — not open-market. Confluence Scores reflect the company's current score, not the score at time of trade.